Nike Stock Closes At An All-Time High In Aftermath Of Colin Kaepernick Ad Campaign

9-14-18-ERNIE ALLEN’S-TOP STORY-

 

When Nike selected Colin Kaepernick to be the face of its “Just Do It” 30th-anniversary ad campaign, one analyst noted that the move proved the company knows its customer, and they would boost sales.

Nearly two weeks after the ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 Thursday — an all-time high for the company.

According to a report from Bloomberg, Nike had previously faced a dip in its stock price immediately after its Kaepernick announcement, dropping nearly 3 percent in the next day of trading at the New York Stock Exchange. That fall has since been made up and more, per Yahoo.

Nike’s Colin Kaepernick ‘Just do it’ campaign is a two-minute video featuring the former 49er narrating stories of athletes who have beaten the odds, ending with the words: “It’s only crazy until you do it,” then changing to “Just do it.”

Nike and Kaepernick riled up conservatives and the mentally malnourished who were outraged by the ad and planned boycotts, some burned their Nike gear and one Louisiana mayor tried to ban the brand from being sold at public facilities before pulling back. Donald Trump tweeted that Nike was getting “absolutely killed with anger and boycotts.”

As it turns out, a spike in sales and brand awareness was worth the backlash, and so far it seems Nike is being proven right by betting on Kaepernick.

Ny Magee, EURWeb.com

Blogs

BET HIP HOP AWARD HONOREES

BET HIP HOP AWARD HONOREES

A couple of hip hop icons will be honored at next week’s BET Hip-Hop Awards. Trina will receive the I Am Hip-Hop award on Tuesday night in Atlanta. She says, “I am honored to receive and accept the 2022 I Am Hip-Hop Award presented by BET… As a legend with over 20 years in the…

R KELLY ORDERED TO PAY!

R KELLY ORDERED TO PAY!

R. Kelly has been ordered to pay over $300,000 to one of his victims, to cover the cost of medical treatment and psychotherapy for abuse inflicted on her.The victim, who remains anonymous, has accused Kelly of giving her a sexually transmitted disease during one of their encounters.Kelly is already in prison, serving 30 years for…

RAPPER COOLIO PASSES AWAY AT AGE 59

RAPPER COOLIO PASSES AWAY AT AGE 59

Rapper Coolio has reportedly died. He was 59 years old. His manager confirmed his passing. According to sources, Coolio was at a friend’s house and went to the bathroom. After taking a while, the friend went to check on Coolio, whose real name is Artis Leon, Ivy Jr. and found him unresponsive. Paramedics were then…

MEGAN THEE STALLION CREATES MENTAL HEALTH RESOURCE FOR HOTTIES

MEGAN THEE STALLION CREATES MENTAL HEALTH RESOURCE FOR HOTTIES

Megan Thee Stallion has created an online hub leading to a variety of mental health resources for her #Hotties to use.The rapper has openly admitted to going to therapy herself and knows how important it is to have someone to talk to.Megan lost both of her parents – her father when she was in high…