Nike Stock Closes At An All-Time High In Aftermath Of Colin Kaepernick Ad Campaign

9-14-18-ERNIE ALLEN’S-TOP STORY-

 

When Nike selected Colin Kaepernick to be the face of its “Just Do It” 30th-anniversary ad campaign, one analyst noted that the move proved the company knows its customer, and they would boost sales.

Nearly two weeks after the ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 Thursday — an all-time high for the company.

According to a report from Bloomberg, Nike had previously faced a dip in its stock price immediately after its Kaepernick announcement, dropping nearly 3 percent in the next day of trading at the New York Stock Exchange. That fall has since been made up and more, per Yahoo.

Nike’s Colin Kaepernick ‘Just do it’ campaign is a two-minute video featuring the former 49er narrating stories of athletes who have beaten the odds, ending with the words: “It’s only crazy until you do it,” then changing to “Just do it.”

Nike and Kaepernick riled up conservatives and the mentally malnourished who were outraged by the ad and planned boycotts, some burned their Nike gear and one Louisiana mayor tried to ban the brand from being sold at public facilities before pulling back. Donald Trump tweeted that Nike was getting “absolutely killed with anger and boycotts.”

As it turns out, a spike in sales and brand awareness was worth the backlash, and so far it seems Nike is being proven right by betting on Kaepernick.

Ny Magee, EURWeb.com

Blogs

LIZZO WINS BIG

LIZZO WINS BIG

Lizzo has conquered social media.TikTok has named her its artist of the year for 2022.Lizzo won the honor based on total views.Many users created videos with her smash “About Damn Time.”The top five rounds out with Bella Poarch at #2, Bad Bunny at 3, Charlie Puth coming in fourth, and Doja Cat at number five.…

TOO SHORT GETS HIS OWN STREET

TOO SHORT GETS HIS OWN STREET

Too $hort is a made man, and he’ll have his own street to prove it.Sources say Short Dog will soon get a permanent tribute in his hometown of Oakland, California.The road will be named Too $hort Way.The three-block stretch will be converted this Saturday.Too $hort commented on Instagram, “December 10th, it’s official. Blow the maf*in…

JURY SELECTION BEGINS FOR TORY LANEZ BEGINS

JURY SELECTION BEGINS FOR TORY LANEZ BEGINS

Tory Lanez appeared Monday in a Los Angeles courtroom. Jury selection started for his trial in the 2020 shooting of Megan Thee Stallion. She’s set to testify against Lanez. (quote) “I want him to go to jail. I want him to go under the jail.” If convicted, Tory Lanez could be sentenced to more than…

IRENE CARA PASSES AWAY AT 63

IRENE CARA PASSES AWAY AT 63

Irene Cara passed away over the weekend.The woman who gave us the iconic theme songs to Fame and Flashdance was 63.Cara was a 1980s icon. Her star rose quickly as she portrayed Coco in the musical Fame.She won two Grammys for her song “Flashdance: What A Feeling.”Her cause of death is unknown.