Justin Bieber is set to surprise fans with the unexpected release of his long-awaited seventh album, Swag, on Friday (July 11) via Def Jam. The highly-anticipated project, which Bieber put the finishing touches on during a getaway to Iceland in April, will likely feature collaborations with Gunna, Sexyy Red, and Cash Cobain, who recently participated in “jam sessions” with the singer. A series of social media posts that surfaced on Thursday announced the impending arrival of the surprise album, including a billboard in Iceland featuring the possible cover art that includes a black-and-white photo of Bieber alongside the word “SWAG.”

Bieber himself also shared an Instagram post featuring a Times Square billboard displaying the surprise album’s 20-song tracklist. Bieber’s dedicated fans are eagerly awaiting the upcoming release, which marks the 31-year-old pop superstar’s first album since 2021’s chart-topping, Grammy-nominated, Justice. Bieber has since undergone considerable changes in his personal and professional life, including becoming a father and parting ways with longtime manager Scooter Braun. (The Hollywood Reporter)