Kendrick Lamar Makes History As First Musician Ever Featured In A Gatorade Commercial

Kendrick Lamar Makes History As First Musician Ever Featured In A Gatorade Commercial

On Friday (April 18), Kendrick Lamar became the first musician to be featured in a Gatorade commercial, as he took part in their new “Lose More. Win More.” ad campaign. The Pulitzer Prize-winning rapper delivered a motivational speech in the clip that is set to his track "Peekaboo," a standout on his chart-topping album, GNX.…

On Friday (April 18), Kendrick Lamar became the first musician to be featured in a Gatorade commercial, as he took part in their new “Lose More. Win More.” ad campaign. The Pulitzer Prize-winning rapper delivered a motivational speech in the clip that is set to his track “Peekaboo,” a standout on his chart-topping album, GNX. The commercial includes appearances by athletes like Luka Dončić, Jason Taytum, A’ja Wilson, and Caitlin Clark. “How much are you willing to lose?” Lamar asks at the start of the commercial, before recounting the company’s storied history with the University of Florida football team, with the ad closing with a  sweat-covered image of Kendrick’s face. Gatorade’s Chief Brand Officer Anuj Bhasin said the company chose to pair with Lamar “because of his mindset of hard work, resilience and pushing boundaries.” Lamar triumphantly kicked off his Grand National Tour with SZA on Friday night in Minneapolis, with the duo set to perform 39 stadium shows across North America and Europe throughout the spring and summer. (Billboard) 

Blogs

SNOOP DOGG’S BIOPIC COMING TO THE BIG SCREEN

SNOOP DOGG’S BIOPIC COMING TO THE BIG SCREEN

Snoop Dogg, the West Coast rap icon turned cultural mainstay, is officially bringing his life story to the big screen. Read more about Snoop’s upcoming biopic, film and TV deal with Universal inside. According to The Hollywood Reporter, the Doggfather has signed a multi-year first-look deal with NBCUniversal through his Death Row Pictures banner, solidifying a…

SNOOP AND NBC

SNOOP AND NBC

NBC is going from being the Peacock network to the Canine network after inking a new deal with Snoop Dogg. Snoop’s Death Row Pictures has inked a multi-year creative partnership with NBC Universal. Part of the deal will bring him back to The Voice next season, and he’ll continue his cross-platform appearances, like he did…

SHANNON SHARPE ACCUSED OF SEXUAL ASSAULT

SHANNON SHARPE ACCUSED OF SEXUAL ASSAULT

Shannon Sharpe is being accused of sexual assault and battery. A civil lawsuit filed in Nevada by Jane Doe says she and Sharpe were in a “rocky consensual relationship” for almost two years. The woman claims that Sharpe recorded their sexual relations without her permission. Jane Doe said the infamous live stream where Sharpe allegedly…

SZA HAS A NEW MAKE UP LINE

SZA HAS A NEW MAKE UP LINE

SZA‘s new business venture is Not Beauty — literally. She just launched a new cosmetic line under the label. Fans at Grand National Tour stops this weekend were the first to get their hands on products from the new line. The initial offering includes a trio of lip glosses, called In the Flesh, Strawberry Jelly and Quartz,…

Headlines