Ben & Jerry’s honors Colin Kaepernick with new flavor

Americans will soon be able to scream for ice cream and social justice. Ben & Jerry’s is teaming with Colin Kaepernick in debuting a new flavor in honor of the former NFL player, with his portion of the proceeds going to his Know Your Rights campaign, a nonprofit devoted to Black and Brown communities.

The non-dairy frozen dessert, dubbed “Change the Whirled,” will be sold nationwide beginning next year. It features a caramel sunflower butter base with fudge chips, graham cracker and chocolate cookie swirls. Like Kaepernick, the ice cream is vegan.

Calling itself “an aspiring social justice company,” Unilever-owned Ben & Jerry’s said its new flavor “celebrates Kaepernick’s courageous work to confront systemic oppression and to stop police violence against Black and Brown people.”

Known for kneeling during the national anthem to protest racial inequality, Kaepernick hasn’t played in an NFL game since the end of the 2016 season.
Kaepernick’s portion from sales of the ice cream will support his Know Your Rights Camp, which he started in Oakland, California, in 2016.

“My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier and truly free,” Kaepernick said in a statement.

While touting Kaepernick’s activism, Ben & Jerry’s brand could also benefit from joining forces with the athlete, at least if the experience of Nike holds true for the ice cream maker. The sports apparel company in September released an all-black jersey commemorating Kaepernick’s activism. It sold out in less than a minute.

RIVERDALE, GA – NOVEMBER 16: Colin Kaepernick looks on during his NFL workout held at Charles R Drew high school on November 16, 2019 in Riverdale, Georgia. (Photo by Carmen Mandato/Getty Images)

Blogs

SUPER BOWL HALFTIME PERFORMANCE RUMORS

SUPER BOWL HALFTIME PERFORMANCE RUMORS

We’re starting to hear loud rumblings about next year’s Super Bowl halftime show performer. The rumor going around is that Jay-Z will take the stage during the big game in San Francisco on February 8th, 2026. While we’re unable to confirm or deny at this point, it almost seemed inevitable that Hov would headline at…

PROSECUTION AND DEFENSE HAS RESTED IN DIDDY CASE

PROSECUTION AND DEFENSE HAS RESTED IN DIDDY CASE

On Tuesday, both the prosecution and defense rested their cases in the Sean “Diddy” Combs trial. The prosecution finished presenting evidence, wrapping up nearly six weeks of testimony, videos, pictures, and documents. On the same day, Diddy’s defense team brought no witnesses to the stand and presented several pieces of evidence in the case. The…

SNOOP DOGG’S BIOPIC COMING TO THE BIG SCREEN

SNOOP DOGG’S BIOPIC COMING TO THE BIG SCREEN

Snoop Dogg, the West Coast rap icon turned cultural mainstay, is officially bringing his life story to the big screen. Read more about Snoop’s upcoming biopic, film and TV deal with Universal inside. According to The Hollywood Reporter, the Doggfather has signed a multi-year first-look deal with NBCUniversal through his Death Row Pictures banner, solidifying a…

SNOOP AND NBC

SNOOP AND NBC

NBC is going from being the Peacock network to the Canine network after inking a new deal with Snoop Dogg. Snoop’s Death Row Pictures has inked a multi-year creative partnership with NBC Universal. Part of the deal will bring him back to The Voice next season, and he’ll continue his cross-platform appearances, like he did…