Byron Allen just added another big win to his business accomplishments. According to a news release, he filed suit against McDonald’s for discriminatory ad-spend practices.
McDonald’s moved to have the suit dismissed, but a ruling declared that the $10 billion case will move forward. The Allen Media Group (AMG) will now try to prove in court that McDonald’s violated civil rights laws by purposely choosing not to advertise on the many platforms that fall under the AMG umbrella including The Weather Channel.
The lawsuit says that of approximately $1.6 billion of McDonald’s annual advertising budget, they spend less than approximately $5 million each year on Black-owned media. It also claims that they have refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018.
“This is about economic inclusion of African American-owned businesses in the U.S. economy,” said Byron Allen, in a news release.
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